Campaigns & Content

Today more than ever, storytelling with strong and distinctive values is the key to luxury brand and premium market communications. Brands in these sectors require customized approaches to express their unique value.

360 campaigns, social media content, and activations to extract the value of each brand and communicate it through original stories.

Mazarine is made of a team of 40 social media and storytelling experts, with complementary and international profiles:

  • Brand Consultants

    Understanding the universe of a brand, extracting its authenticity, and distilling its identity.

  • Strategic Planning

    Customized recommendations that reconcile the demanding expectations of consumers with a brand’s unique identity.

  • Copywriters

    The development of a unique kind of storytelling, above and beyond standardized practices, experiences, and content.

  • Art Directors

    Individuals with complementary and international profiles, skilled at integrating local market sensibilities in order to stretch and optimize content.

  • Community Managers

    From audience growth to the quantitative and qualitative analysis of social media campaigns through efficiency audits.

  • Integrated Production

    From Paris to New York, from Los Angeles to Shanghai, our integrated teams support the production of large-scale campaigns as well as the production of a continuous feed of social media content.

  • Paid Media

    Audience growth and increased engagement through the creation of effective campaigns, continually optimized throughout their life-cycles.

Calvin KleinDKNYPaco RabanneRepossiJean Paul GaultierVan Cleef & Arpels St. John

360 Campaigns #BigStories

We create 360 concepts that support every aspect of the user experience: TV, social media, POS, print, digital, and beyond. We communicate the DNA of brands through value-creating devices and services.

  • IntegratedCampaign

  • Production360

  • DigitalFirst

  • StretchingAssets

  • BrandStorytelling

Social Media #AlwaysOnStories

Whether they already exist or are in the process of being developed, our "always-on" stories sustain the relationship between brands and their communities on a daily basis. We create lasting relationships with customers by balancing unique brand identities with their audiences’ expectations.

  • ContentFactory

  • IntegrationProduction

  • CommunityManagement

  • UserGeneratedContent

BvlgariLouis RoedererCliniqueRoger & GalletPerrierLancômeCartierLouis Roederer
BoucheronGivenchyRoberto CavalliRené FurtererDioramourLancômeJaeger Le CoultreMoët & Chandon

Activations #FocusStories

A strong brand is built upon a solid foundation. Our “Focus” stories are oriented towards one goal: to resolve specific problems and help brands shine by making sense of their identity and unique history.

  • BrandContent

  • DigitalActivation

  • BuzzMarketing

  • SocialMediaEngagement

  • ROI

11 360-degree campaigns since January 2019, including 70 prints, 2,347 Instagram posts, 7,588 processed comments, and 192 million impressions.