Data Driven Delivery – The Mazarine Performace teams develop an approach based on the integration of measurable and relevant objectives each step of the digital value chain, to deliver lasting and continuous improvement of results.
Performance & Data Consulting
Mazarine carries out a precise assessment of the global digital ecosystem, from the efficiency of the platforms, the reliability of the data, and the marketing activations and public speaking. Based on the results of the diagnosis, the Mazarine teams devise and put in place lasting and continuous improvement plans for the performance on the whole value chain.
Loading time and data volume have become important stakes in the digital experience. The performance of the infrastructure has become a prerequisite for every project. In a multi-device, hyper nomad world, Mazarine accompanies brands in the optimization of their technical and data infrastructure, to ensure fast and fluid display, and loading scalability.
E-Retail, Activations & UX Performance
Mazarine incorporates result objectives from the conception while respecting the economic constraints, for the experience design and the content creation to be in line with the expected performance. Rather than sequential, the approach is global: the creation of assets, the activation features, and the construction of a media plan are defined and structured in a coherent and measurable plan. From the implementation, the first results are analyzed and reintegrated to insure nonstop learning.
CRM & Marketing Automation
Nowadays, CRM is at the heart of the marketing activation that a brand must have with their clients and prospects. Collecting the most qualified data to activate it on either one-shot or automated (email, text, print...) campaigns is a priority. The most important is to work on the database beforehand, to optimize the RFM segmentation and to promote one to one marketing.
Digital Media & Advertising
Mazarine creates and executes tailored digital acquisition strategies. Generating awareness, developing brand image, calling for action, and creating loyalty: the Mazarine experts enable brands to reach customers at each stage of the purchase process. With acquisition and remarketing campaigns adapted to audiences, the performance objectives (revenue, ROI, CPA...) are met through multi-lever communication strategies. For social media acquisition, Mazarine is a member of Facebook & Instagram Marketing Partner. For Search, Display and Youtube, Mazarine is Google Verified Partner and Shopify Partner.