Off-White - Imaginary TV
Off White launches Imaginary TV, an experiential and inclusive interface to explore the Spring-Summer 2021 collection, by Mazarine Digital.
"The idea of "Imaginary TV" stems from a poetic vision for and of the evermore virtual world – I want to connect and generate a global network and bring together creativity while catalyzing a range of emotions. We’re living in a world and at a time that is already largely digitally native."
— Virgil Abloh
During the global pandemic, we worked with Off-White™ to present its new SS21 collection designed with Creative Intelligence. The digital platform allows the public to immerse themselves in a 90' design experience orchestrated around the online fashion show, exclusive artistic performances and content from artistic director Virgil Abloh. The platform is powered by the Smart Player™, a Mazarine technology for streaming live or replayed content.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Delvaux- Le Madame
Mazarine Digital introduced the newest edition of the House's iconic bag: Le Madame.
The bag transforms into a life-sized, connected and virtual swing.
We created a unique retail experience at a pop-up at the Le Bon Marché. As part of the "Geek, but Chic" tech exhibition, this new shopping adventure echoed Delvaux's surrealist heritage. As visitors grasped the chains, they embarked on a poetic journey into the heart of the brand's Belgian roots, featuring four immersive 3D videos. Based on the success of the Paris event, the pop-up rolled out at various retail locations around the world.
Atelier Cologne
Creation of visual identity, branding and product design for fragrance brand Atelier Cologne.
Mazarine Pascalie Design creates the new graphic identity, branding and bottle design for fragrance brand Atelier Cologne. A design that embodies the art of materials: between craftsmanship and high perfumery.
This collaboration marks a new chapter in the luxury fragrance industry, inspired by the art of craftsmanship, and embodies a new elegance, commitment and renaissance.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.