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Opéra national de Paris
Mazarine reveals the new operadeparis.fr website.

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Mazarine accompanies the Opéra National de Paris in aria's launch, a new mobile website where an artificial intelligence gives the audience the biggest key to the understanding of lyrical, musical, and choreographic art.

Mazarine has redesigned and developed the Opéra National de Paris digital platform for the past 2 years. The agency has considerably simplified the user path by offering a multi-device experience, visual and fluid at once.


Carrying on the work on the digital platform, Mazarine creates the new version on Octave Magazine, online since February 2020. First and foremost imagined as a mobile experience, before, during and after any dance or musical performance, Octave was turned into a real media and content platform. From video to articles, podcasts and series, the magazine is in line with the most efficient and creative codes of media consumption and enhances the cultural experience of the institution. 

On top of the creation of their digital platform, the Opéra National de Paris entrusts Mazarine Paris and Shanghai with the development of ther digital strategy in China. The two poles of the agency have joined forces to develop the chinese customer base through a new premium offer and the development of a strategy specific to China on WECHAT and WEIBO. 

An initiative that was launched 3 weeks before the physical event of the Ballet's tour at the Singapore Opera House and Shanghai to use this event to launch accounts with new audiences. An alliance of expertise between the two Mazarine entities that aims to make Palais Garnier a top 5 destination for first-time Chinese tourists among the Louvre, Galeries Lafayette, the Eiffel Tower and Notre Dame.