Le Labo
Creation of the brand’s visual identity and bottle design by Mazarine Pascalie Design.
We have translated the laboratory, alternative and daring dimension into the world of luxury perfume.
A modern, handmade logo with an artisanal spirit. Raw materials, the box and its perfumer's laboratory-style label, to be personalised. A simple bottle, heavy in glass weight, with a matt metal cap, to translate the industrial spirit of the brand.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
L’ORÉAL PARIS
Designing volumes and graphics for L'Oréal Paris and L'Oréal Paris China products by Mazarine Pascalie Design.
Premium designs, combining glamor and science.
We worked with the international brand to roll out a new aesthetic for its skincare and makeup lines. We created the brand’s signature "carron" shape and designed packaging, adhering to the strictest graphic codes in order to create coherence across the entire brand. With additional tweaks and touches for the China market, we aligned with the brand’s upmarket local positioning.
Balmain - fw24 women
Fall-Winter 2024 Ready-to-Wear Fashion Show in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.