Balmain—the historic Parisian house enjoying an exciting renaissance under the creative direction of Olivier Rousteing—is known for being one of fashion’s digital leaders. The brand’s singular style, combined with a novel message and positioning, has excited a new generation, winning Balmain over eight million followers on Instagram. The house's celebrated “Balmain Army” is a singular and diverse grouping of men and women of all ages, origins and backgrounds. What joins them all together is a common commitment to pushing limits, taking risks and discovering new pathways and opportunities. Mazarine is pleased to announce that it will soon be marching alongside them.
Mazarine will proceed to a complete redesign of the ecommerce platform of the brand.
The new Balmain.com will bear a redesigned interface fully optimized to support a user experience in par with the innovative DNA of the brand. The website will see an improvement in its performances through better access and the use of technologies bringing a much faster and improved purchase funnel.