For the launch of the BBuzz bags collection,  Mazarine has worked on a digital and social activation campaign, broadcasted on the brand networks in september 2019. The assets created by Mazarine are inspired by the name of the collection, Bbuzz, and the idea of propagation and repetition. Following this inspiration, a rich variety of static and animated  "mini experciences" with a strong graphic identity has been conceived and fully produced by the agency. 


The contents are displayed on Balmain's website, social networks and media campaign