Manufactuers of Swiss watches since 1830, Baume & Mercier have selected Mazarine for the launch for its latest men’s collection, "Clifton Club”, revealed last January at SIHH.
A marriage of sporty elegance, a sense of style and camaraderie, the campaign pays tribute to the “Gentlesportsmen spirit”.
The communication campaign includes print visuals, six digital videos and a broad range of social media content for a young, male, urban target. The agency has selected modern sportsmen who take to the skies, field or pitch in a spirit of fair play and authenticity, whatever their discipline - cycle polo, longboarding, golf, rowing, or free-fall jumping... in a suit, of course.
