Perched on dizzyingly high heels and dressed in a black sequin dress, this enigmatic woman strides purposely along the New York pavements. Tables are upturned and cars collide in her wake, as if she were endowed with supernatural powers. Spellbinding, seductive but untouchable, she represents two sides of the "Good Girl" woman: "It's so good to be bad" #goodtobebad. The agency has also produced additional brand content: four digital films exploring the perfume, its bottle, inspirations and its star muse.