The Mazarine creative team provided its expertise for a concept and story line based on the clash of materials between gemstones and ornamental stones. Working with Vivianne Sassen, the agency produced content through a macro shooting of the inside of the stones. Once the photos were printed in large size, a shooting showcased the artwork in an unexpected combination of constant and rich tension between technique and creativity. 

 

Displayed on Cartier's website, Mazarine then boosted the campaign on social networks, as Cartier's followers could appreciate the bright universe of this new campaign, that breaks with the dark dominant color codes of high jewellery.