The renovation of the store was focused on revealing the famous heritage of the brand, to mix Cartier's classicism and eccentricity, to blend British society and British rebel twist. On cover, Mazarine staged the architecture of the flagship store, in a statutory manner via an extremely precise embossing, enhanced by the red Cartier identity. All along the edition, media and VIP customers can discover the history, the collections and essence of the jewelry brand. 


4000 kit were printed and distributed.