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Mazarine

CHANEL
After creating its digital platform, Mazarine helps developing CHANEL's digital ecosystem.

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CHANEL entrusts Mazarine with the conception and development of its digital platform. Benefiting from a highly visual, immersive and streamlined design, each piece is presented as an icon, bringing out the very best in the legendary brand. 

To celebrate the 100th anniversary of the iconic N°5, CHANEL and Mazarine have co-realized a one-of-a-kind digital experience called CHANEL FACTORY 5. A website based on WebGL technology (innovative real time 3D) allows the visitor to take control of the camera to discover and shop the 17 limited edition products, either via the 5 factory zones, or via the product pages. All the products can be discovered in augmented reality.

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