CHANEL entrusts Mazarine with the conception and development of its digital platform. Benefiting from a highly visual, immersive and streamlined design, each piece is presented as an icon, bringing out the very best in the legendary brand.
CHANEL
After creating its digital platform, Mazarine helps developing CHANEL's digital ecosystem.
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To celebrate the 100th anniversary of the iconic N°5, CHANEL and Mazarine have co-realized a one-of-a-kind digital experience called CHANEL FACTORY 5. A website based on WebGL technology (innovative real time 3D) allows the visitor to take control of the camera to discover and shop the 17 limited edition products, either via the 5 factory zones, or via the product pages. All the products can be discovered in augmented reality.
