After two years of successful campaigns celebrating the Chinese New Year, Mazarine has been entrusted again with the 2020 opus of the saga.

 

Continuing the narrative thread of the previous campaign, it highlights a Chinese Cultural specificity which echoes the expertise and know-how of the brand Clarins.

 

Using Chinese imagery and the typical Parisian references, the campaign’s main character this year is the new Asian brand ambassador, Dilireba. The latter transforms the 21 natural ingredients of the Double Serum into Gold by simply touching them: a reference to the Chinese proverb 点石成金 “touch the stone and transform it into gold” or “make the ordinary exceptional”, which expresses the power and the preciousness of this limited edition packaging.