Mazarine started one year ago a collaboration with the German iconic brand Davidoff perfumes (Coty group) to develop its social strategy, community management, as well as the production of on-going brand content for the 'Cool Water' fragrance. 

To launch the new license 'Run Wild', Mazarine orchestrated the social activation by producing social assets, as a new chapter opened to return to wild and impetuous nature. Davidoff is turning into a lifestyle brand, inspiring of new community of followers.