Mazarine has developed the social strategy, community management for the iconic brand Davidoff Perfumes (Coty Group) during their yearlong collaboration, alongside the production of the brand content for their ‘Cool Water’ Fragrance.


For the strategic licensed launch of ‘Run Wild’, the first in a long time, Mazarine orchestrated a social media activation by producing social assets to lead the brand into a new chapter. Returning to a wild and impetuous nature, Davidoff’s turn into a lifestyle brand inspires a new community of followers.