Mazarine has produced a hard-hitting campaign for Diesel BAD that goes against the conventional stereotypes of seduction, allowing its hero to tell the truth, the whole truth and nothing but the truth. 

Exploring the legendary theme of “I love you, but sometimes I'll hurt you”, the film features the new Diesel man, American actor and model Boyd Holbrook, star of Gone Girl and Narcos. Spontaneous and unpredictable, the bad boy plays by his own rules and wears his irresistibly rebellious streak with pride.

The multi-channel advertising campaign on posters, TV, press and digital platforms has enjoyed extensive media coverage, with extremely high visibility in France and the rest of Europe.