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Mazarine

DKNY
Mazarine continues the collaboration with the iconic New York brand DKNY.

The new integrated campaign, DKNY CALLING, with international pop star Halsey, celebrates the artist's intimate and unique relationship with the city where she was born, that named her and continues to feed her creative inspiration. The film produced by Natalie Canguilhem is a metaphor retracing the singer's journey from Brooklyn to Time Square and immerses the viewer into a tornado in between dream and reality, a vibrant and colourful ode to the creativity that the star and the brand share. 

 

The men's part of the campaign, embodied by David Alexander Flynn, evolves around a film co-produced by Jack Webb and Paul Gruber, in which the brand pays tribute to the city's incessant and dynamic energy through a visual game by cloning the influencer model. 

For the third time, DKNY entrusted Mazarine the concept and production of its new integrated campaign. The brand is celebrating its 30th anniversary during the Fall 2019 and for the occasion, the international campaign, featuring American singer Halsey and DJ Martinez Brothers, is spread on all media supports worldwide. 

For Fall Winter 2018, DKNY has teamed up with Mazarine to launch its new 100% DKNY communication platform which reconnects with the original spirit of the brand.

Shot by fashion photographer Olivier Hadlee Pearch, the global multimedia campaign celebrates the diversity, energy and eclectism of New York City through a series of singular and personal portraits of models Soo Joo Park, Alanna Arrington and Dilone.

 

Each portrait is a unique sum of percentages adding up to 100% and describing each model’s unique personality and lifestyle.

Recognizing that people want to participate in campaigns that connect to their life and today’s culture, the campaign aims to federate the community of NY lovers around the worldby inviting people to celebrate and reveal their personal 100%DKNY portrait via social media content POS and Street activations with the #IAMDKNY.

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