After DKNY Stories, DKNY turned to Mazarine again for the new Be Delicious campaign. Recruit a new Millenial target and re-connect with the whimsical and optimistic spirit of the previous Be Delicious campaigns were the challenges of the agency. The 360° campaign launched worldwide in July 2019 is conceived around the hashtag #BEDELICIOUS - like the state of mind of a light-hearted generation - and illustrates the different faces of the heroine.