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Mazarine

AXA IM Alts
Mazarine Events Paris designed and produced The Big Playground, the opening night of the new flagship “Le 74 Champs-Elysées” developed by AXA IM Alts.

In 2021, the global group AXA IM Alts chose Mazarine Events to organize its inauguration evening for “74 Champs-Elysées”. Around the executives of the global group, players from the world of luxury, retail, the press and influence were able to discover this new commercial location. The Big Playground event honored the presence of the project's marketers and numerous influencers who attended exclusive performances by L'Impératrice, Lewis OfMan and DJ Sets by Ehla & Urumi, Breakbot & Irfane and Busy P.

 

This newly launched flagship store is unique in its kind. Its opening offered guests the opportunity to enjoy a playful playground in an urban street chic atmosphere. Its 2,700 square metres of floor space make it an exceptional commercial space where everything is possible, including the integration of a basketball court or the installation of a concert stage. Mazarine Events has highlighted these extraordinary proportions through a scenography that follows a luminous path that punctuates each column of the place.

This newly launched flagship store is unique in its kind. Its opening offered guests the opportunity to enjoy a playful playground in an urban street chic atmosphere. Its 2,700 square metres of floor space make it an exceptional commercial space where everything is possible, including the integration of a basketball court or the installation of a concert stage. Mazarine Events has highlighted these extraordinary proportions through a scenography that follows a luminous path that punctuates each column of the place.

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