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Excess in its purest state for the new Paco Rabanne

For the launch of Pure XS, the new fragrance for men by Paco Rabanne, Mazarine has imagined a campaign so excessively sensual that it borders on the erotic...

 

With audacity and a touch of humour, this new take on the male striptease is an allusion to the eternal codes of seduction and sexual fantasy. All with the slightly offbeat mood that is the brand’s hallmark.

The film, brilliantly directed by Johan Renck and widely distributed on TV, in print and on social media, shows the young Portuguese model Francisco Henriques in a deliberately theatrical setting. Here this self-assured sex symbol is being spied on (but is he unaware of it?) by a gaggle of uncontrollably hysterical groupies. Torrid eroticism and unbridled passion guaranteed!

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