Mazarine Atelier Pascalie is a product design agency specializing in the worlds of beauty and luxury with offices in Paris, Shanghai and Tokyo. Its 25 creative experts support their clients in their quest for innovation in packaging and product design, graphic design, and brand identity.
A product and its packaging are the founding and enduring hallmarks of a brand. Our creative ambition, strict eye for detail, and a certain undefinable intuition have allowed us to achieve great success for our clients.
Mazarine Atelier Pascalie supports its projects from conception to their final iteration:
Research, brand platform, design vision, inspiration sourcing, storytelling, and name search.
3D rendering, modeling, and ergonomic design, adapted to industrial constraints.
Graphic Design & Branding
Creating a visual universe and brand identity; creating logotypes; researching color and materials; illustration. Defining brands’ graphic and packaging blueprints, and buying art.
Innovation research; integrating ethical and ecological initiatives; seeking out new technologies or new use cases. Industrial oversight and technical monitoring.
Across Europe, China, and the United States, our knowledge of international markets and trends allows us to understand the issues brands face. We are responsible for the artistic direction of sector-leading, global brands in the worlds of makeup, skincare, and hygiene, in both luxury and mass retail markets.
Audacity, individuality, and attention to detail are essential to the success of a perfume. Our methodology seeks out innovation across the entire mix. We develop the concepts and creative universe for each project with our clients, helping them design the bottle, packaging, and graphic identity.
Wines & Spirits Design
Helping major heritage brands evolve with the times by understanding their history and unique DNA. Graphic evolution, product design, and new packaging concepts for limited edition launches.