The 60th anniversary of René Furterer establishes a new territory of communication: playful, bespoke and sensorial, each visual of the brand becomes a painting, a true journey in a high-end world. Mazarine accompanies the brand in the creation of this world.
For the occasion, Mazarine Events Paris designs two unique events which highlight the '60 years of exquisite hair' concept for the brand.
The first opus dedicated to the press welcomed journalists into the Studio des Acacias with an exhibition that highlighted the products. They were then invited to go through a green suspension to live an exclusive culinary experience designed by the 2 stars chef Thierry Marx. Eight months later, 350 worldwide distributors of the brand were gathered at the Pavillon Vendôme for one of a kind dinner and Celebration Night. Charlie le Mindu, the Haute Couture hairdresser, offered an amazing and original show at the heart of a green suspension.
Mazarine pursues the saga initiated in 2017 with René Furterer by showcasing the brand's values in this new campaign: nature as a source of inspiration, mastered sophistication and an invitation to a sensorial experience. A campaign displayed in print and digital.