The campaign, entitled "Meet the Unexplored", simultaneously explores an organoleptic experience, in a voyage of the senses, and the lifestyle philosophy of its consumers.
It’s a cognac that pays homage to the son of Irish founder Richard Hennessy, targeting cosmopolitan types looking for success and new adventures.
Unveiled in a media launch focusing on the visual press, a brochure and a film, this cognac, which comes in a bottle designed by the Australian Marc Newson, will be available exclusively in travel retail, in the 25 largest international travel hubs.