Mazarine Digital and Mazarine AP have teamed up to develop the Chinese clients of L'Opera de Paris through premium offers by setting up a digital presence strategy in China by activating WECHAT and WEIBO accounts.
An initiative that was launched 3 weeks before the physical event of the Ballet's tour at the Singapore Opera House and Shanghai to use this event to launch accounts with new audiences. Mazarine Digital developed a strategy of editorial line, editorial writing and articles elaboration with the support of Mazarine AP who supervised the administrative set up and made strategic recommendations regarding Chinese usage as well as post translations.
The production of content for the Ballet Tour and the fun fact invoiced by Mazarine Digital have boosted the "Opéra de Paris" accounts, which has developed the image of this institution in China, supported by the animation of social network accounts by Mazarine AP.
An alliance of expertise between the two Mazarine entities that aims to make Palais Garnier a top 5 destination for first-time Chinese tourists among the Louvre, Galeries Lafayette, the Eiffel Tower and Notre Dame.