The world’s number one beauty brand, which has made digital strategy a priority, has entrusted Mazarine with the design of its new app, "Makeup Genius". A stunning makeup simulator in augmented reality.
Already downloaded over 20 million times, the app uses facial recognition technology to virtually test make up on a smartphone or tablet. From lipstick to eye-shadow and mascara, the user can test an infinite number of L’Oreal Paris beauty products on her face in motion, with a life-like rendering of textures, colours, effects and luminosity.
Unveiled during Paris Fashion Week, this version is adapted to the user habits of millenials, and will soon integrate new social media functionalities.