The new digital platform designed by Mazarine offers unprecedented access to the world of the celebrated Champagne House.


For the first time, the layman is invited to enter the inspirational, cultured world of Louis Roederer Champagne, imbued with the House’s independent spirit and deep connection with the soil. Continuing the eternal quest for perfection that Louis Roederer embarked upon from the very beginning, the new website puts the emphasis on visual content in the form of photos, gifs and videos, and tells a timeless, never-ending story through the use of infinite scrolling.


On social media, the Twitter account is the voice of the wine expert – the cellar master himself, Jean-Baptiste Lecaillon –, while the Facebook page follows the lifecycle of the vine through the seasons, punctuated by news from the Contemporary Art Foundation, echoing the importance of time in the process of creating the wine.