Louis Roederer
Since the redefinition of the positioning of the Champagne House, Mazarine Stories supports the brand annually on its social media strategy and the production of its content.
For the House, being close to nature means understanding it at a fundamental level, approaching it with patience and respect in order to draw all its creative inspiration.
As part of the strategic repositioning of the House of Louis Roederer, we were eager to convey the fundamental link between Mankind and Nature through an editorial and social media strategy.
"Tutoyer la Nature" expresses this true co-creation in the process of making Louis Roederer Champagne. To enhance this strong link, all of our artistic content features elements of the Louis Roederer terroir such as grapes, chalk, vine shoots and leaves, which are essential in the conception of Champagne.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Terrazas de los Andes
Mazarine Stories worked with Terrazas de los Andes to design and execute its social media strategy, campaigns and direct marketing strategy.
“Where the earth meets the sky”
We set out to reflect the unique universe of this Argentinien vineyard, founded in 1996 in the country’s highlands. We worked closely with the brand to define its social media strategy. By showcasing the brand’s values, exploring the unique environment of the vineyard and spotlighting the people that keep the estate running, we created unique editorial content, revealing Terrazas de Los Andes’s secrets to a targeted audience.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Atelier Cologne
Creation of visual identity, branding and product design for fragrance brand Atelier Cologne.
Mazarine Pascalie Design creates the new graphic identity, branding and bottle design for fragrance brand Atelier Cologne. A design that embodies the art of materials: between craftsmanship and high perfumery.
This collaboration marks a new chapter in the luxury fragrance industry, inspired by the art of craftsmanship, and embodies a new elegance, commitment and renaissance.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.