Mazarine accelerates business development in the U.S.

Already present in China since 2014, in Shanghai and Hong Kong, Mazarine has just acquired MA3, a New York communication agency dedicated to the luxury and cultural sectors.

The new agency, Mazarine MA3, is set to manage and implement major communication projects in luxury, culture and fashion in the United States.

Among other things, Mazarine MA3, located in the Tribeca area of Manhattan, will organize key fashion shows and prestige events for La Mode en Images, Mazarine's "fashion show" division, to help boost business development.

Established in 2007 in New York by Carine Bauvey, MA3 Agency works with many luxury brands including Audemars Piguet, La Prairie, Glenmorangie, Salvatore Ferragamo and Château Haut-Brion.

Spectacular installation by Chinese artist Sun-Xun for Audemars Piguet at Art Basel Miami Beach, 2016. Produced by MA3 Agency.

MA3 is a gem of an agency, with many highly visible projects to its credit. Mazarine MA3 will allow premium brands to take the development of luxury, artistic and cultural concepts further than ever. Moreover, the agency is based in New York, known for its non-stop creative ferment and innovation.

Since the acquisition, a number of French and international clients wishing to express their values through unique, exceptional events have come to Mazarine MA3 to handle large-scale projects for them.