The new agency, Mazarine MA3, is set to manage and implement major communication projects in luxury, culture and fashion in the United States.
Among other things, Mazarine MA3, located in the Tribeca area of Manhattan, will organize key fashion shows and prestige events for La Mode en Images, Mazarine's "fashion show" division, to help boost business development.
Established in 2007 in New York by Carine Bauvey, MA3 Agency works with many luxury brands including Audemars Piguet, La Prairie, Glenmorangie, Salvatore Ferragamo and Château Haut-Brion.