Angel is an iconic perfume and is followed by a very large community of enthusiasts. Mazarine's mission was to activate a new campaign for Eau de Toilette on the US, UK and the French markets.
Mazarine chose 3 influencers that fit with the brand's spirit and then created 3 universes specific to each talent that reveal an aspect of the fragrance: luminous, ultra delicious, velvety. Mazarine conceived the film, photos and digital animations in the agency's content creation studio.
Displayed on all Mugler's digital platforms, Mazarine then boosted the campaign on the brand's social networks.