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Mazarine

Mumm
« L’Or », awarded at the 2018 Luxury Strategies Grand Prix for Mumm Grand Cordon Stellar.

Mazarine created an immersive 48-hour program that granted journalists a unique experience, with a strong emotional impact:

 

on the eve of the Zero Gravity flight, during a "teasing" evening held under a futuristic geodesic structure. A projection of a 360 ° videomapping plunged guests into space, revealing the new bottle, created by the designer Octave de Gaulle,

during the parabolic flight in the presence of the Maison’s Chief Entertainment Officer, Usain Bolt, featuring a presentation of this new tasting ritual,

after this world premiere, over an exclusive lunch prepared by Chef Atsushi Tanaka, and held under an open geodesic dome.

The attending 40 international journalists (France, Europe, United States, Australia, Japan ...) were then invited to celebrate their first champagne tasting in the heart of the historic Maison Mumm cellars, transformed for the occasion into a "stellar club".

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