For the global launch of My Clarins in March 2019, a new cosmetics brand aimed at people under 30, Mazarine has devised a communication concept that reflects them: a vision of healthy and hedonistic beauty, light, positive and colourful, that plays with Gen Y codes (quotes, mantras).


A concept declined by the agency in print and digital film, as well as in social media with the launch strategy of the Instagram account, editorial line, artistic direction, for which the agency also ensures community management and copywriting.