Shu Uemura
Mazarine Pascalie Design created the makeup collection’s monogram and designed the product collection.
Expressing the Shu Uemura spirit: the luxury of purity, modern and artistic. Inspired by the traditional Japanese seal 印鑑, which represents the founder's first name in kanji, meaning "excellence".
Alongside Shu Uemura, we designed make-up products with pureness, very geometric shapes, playing on intense matte or glossy blacks. We also created the monogram 秀 "shu" to become the brand's emblem.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Lancôme x Louvre
Creation of the global identity and make-up product design for Lancôme x Louvre by Mazarine Pascalie Design.
Mazarine Pascalie Design celebrates the encounter between two French institutions - the Louvre and Lancôme - by creating the global identity and product design for an exclusive make-up collection.
A worldwide event, combining art and beauty, inspired by masterpieces of sculpture: the Venus de Milo, the Victory of Samothrace, Corine, Diane de Gabies, the Nymph with the Scorpion, Echo, Hygie, and finally, Hermaphrodite.
Hugo Boss - Boss Bottled Triumph Elixir
Hugo Boss unveils a new digital campaign, BOSS Bottled Triumph Elixir, designed, directed and produced by Mazarine Stories.
Mazarine Digital partners Hugo Boss for the launch of its limited edition BOSS Bottled Triumph Elixir.
With this digital campaign featuring three leading international footballers - Phil Foden (UK), Kai Havertz (DE) and Eduardo Camavinga (FR) - in an impactful graphic universe, Mazarine and BOSS Bottled celebrate the triumphant spirit of the limited edition BOSS Bottled Triumph Elixir.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.