The ads are aimed at millennials - a younger, urban, trendy, creative and curious target audience - in search of new experiences and the unexpected.
Through six funny, eye-catching films, Perrier says NO to the ordinary and seizes the marketing moment. Whatever the time of day – a dreary work meeting, on a metro platform, at the luggage carrousel in an airport - Perrier surprises you and makes the unexpected happen with a touch of fun, turning the everyday into the extraordinary #SayNoToOrdinary.
The programmatic media campaign makes use of the latest targeting technology to serve ads to specific audience segments by pushing content at the exact moment of consumption. All content is specially designed for digital viewing. Videos are very short and speech-free for easy mobile consumption and optimal exposure.