AUDEMARS PIGUET -
Beyond Watching Tokyo
The Beyond Watching exhibition in Tokyo: a glimpse into the brand’s roots in the Swiss Jura by Mazarine New York.
Visitors were invited to visualize the complexity of time through the prism of contemporary art and design.
More than 150 watches from the brand's heritage collection were on display. The event also showcased works of art reflecting the brand's long-standing collaborations with artists as well as the meticulous and experimental nature of the profession. Mazarine NYC worked alongside designer Mathieu Lehanneur to create an exhibition showcasing 144 years of manufacturing and works by Ryoji Ikeda, Alexandre Joly and Dan Holdsworth.
Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.
VACHERON CONSTANTIN
Mazarine Events is organizing the international launch of Vacheron Constantin's new "Overseas" collection.
First in New York, then in Tokyo, Mazarine Events creates two exceptional events inspired by the same spirit of travel and discovery that animates the world's oldest prestigious watchmaking manufacture.
In New York, Mazarine Events welcomes 300 guests on the High Line, exclusively rented for the occasion, in the heart of the Meatpacking District. To match the event, the agency inaugurates the traveling exhibition "Overseas Tour," a collaboration between Vacheron Constantin and American photographer Steve McCurry of Magnum Photos.
More than 200 VIPs and media personalities from Japan, the Asia-Pacific region, and Europe were then invited to Terrada Souko on Tennozu Island in Tokyo Bay. Mazarine Events partnered with Michelin-starred chef Yamada and Japanese group Metafive to offer guests an exceptional culinary and musical experience.
With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
Lancôme - Idôle
Idôle launch at the Palais d'Iéna in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
PARIS OPERA PLAY
The Opéra national de Paris reveals its new streaming platform, Paris Opera Play, designed and produced by Mazarine Digital.
In collaboration with Mazarine Digital, the Opéra national de Paris provides a unique experience in the cultural industry: POP (meaning Paris Opera Play).
This new streaming platform provides an immersive discovery of an eclectic catalog enhanced each month, access to live and replay productions as well as subscription offers. Targeting all audiences in France and abroad, the platform's content can be enjoyed on all types of screens.
Right from the design stage, the overall experience has been designed with the objective of making the platform upgradeable and accessible to as many people as possible.
Mazarine Digital redesigned the interface by proposing a new visual and sound identity centered around a predominantly dark universe for a more comfortable experience. A static and dynamic logo was designed to transmute the architectural silhouette of the Paris Opera into abstraction.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.