Ba&sh - #bashblossom

Ba&sh entrusts Mazarine with the conception and creation of its strategy for the launch of the #bashblossom brand's corporate social responsibility platform.

Mazarine designs and deploys the campaign for ba&sh's digital platforms to convey the brand's overarching goal of climate change and a more responsible world.

A CSR strategy to promote the brand's concrete actions for a more sustainable and ethical fashion and thus allow everyone to flourish.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Hugo Boss - Boss Bottled Triumph Elixir

Hugo Boss unveils a new digital campaign, BOSS Bottled Triumph Elixir, designed, directed and produced by Mazarine Stories. 

Mazarine Digital partners Hugo Boss for the launch of its limited edition BOSS Bottled Triumph Elixir. 

With this digital campaign featuring three leading international footballers - Phil Foden (UK), Kai Havertz (DE) and Eduardo Camavinga (FR) - in an impactful graphic universe, Mazarine and BOSS Bottled celebrate the triumphant spirit of the limited edition BOSS Bottled Triumph Elixir. 

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.