Boucheron - Livestream
Boucheron entrusted the creation of a livestream to Mazarine Asia Pacific as part of the campaign for the opening of the brand's Tmall store.
The livestream delivers a rich storytelling of the Maison, brand heritage, and the iconic Vendome 26 landmark.
It also tells the story of Boucheron’s signature collections and creative inspirations behind. Two livestream room settings brought diversity to the livestreaming, celebrity guests presented the product with casual talks and showcase, and Key Opinion Leaders showcased the product styling and how-to-wear in a fitting room background.
Cartier - "Through You Experience"
Cartier reveals an augmented reality experience, "Cartier Through You", designed and produced by Mazarine Asia Pacific.
Mazarine Asia Pacific creates the "Cartier Through You" digital experience for the Cartier boutique in Sanya.
A digital game that uses augmented reality technology and offers an experience inspired by the meaning of Cartier numbers, allowing customers to understand the history and culture of the brand.
Valentino - fw24 women
Fall-Winter 2024 Ready-to-Wear Fashion Show in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.