Calvin Klein
Mazarine Stories supports Calvin Klein on the concept of new campaign for the iconic perfume Eternity Calvin Klein.
The campaign marks the return of the iconic couple Christy Turlington Burns and her husband Edward Burns, 30 years after their first appearance. Shot by Matt Lambert, we combined traditional black and white with color shots. This contrast expresses the couple's committed past and strength.
The campaign, which translates into a compilation of joyful moments by the ocean, is a tribute to their timeless love story. Lachlan Bailey captured the iconic couple for the key visual, an image that evokes one of the couple's many memories, a stolen moment from their never-ending love story.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Eilish™ - Billie Eilish Fragrances
The artist launches her Eilish™ brand with a 360° campaign for her first eponymous fragrance by Mazarine Digital and Mazarine New York.
For the launch of pop icon Billie Eilish’s perfume, we helped the singer-songwriter design and produce her first advertising campaign.
We also developed her e-commerce platform around a unique user experience in which the perfume bottle, in the shape of the artist’s bust, serves as a 3D menu.
Jaeger - Lecoultre
Mazarine Digital realize the Reverso digital activation campaign for Jaeger-LeCoultre.
To renew the image of its iconic Reverso, Jaeger-LeCoultre worked with Mazarine on a digital activation campaign broadcast on the brand's networks for spring 2019.
The films and visuals illustrate the concept of the Tipping Point, the magic movement of the case that makes the Reverso unique and highlights its art deco design.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Loris Gréaud - Centre Pompidou
ARTER produced [I] by Loris Gréaud, with the first part presented in the Centre Pompidou's forum, featuring the Drop Tower, a monumental performative sculpture from the top of which a man falls at regular intervals.
With his project [I], Loris Gréaud invests the Forum of the Centre Pompidou, one of the world's leading centers for modern and contemporary art, creating a singular, monumental work.
This performative work is the second part of an artistic diptych, the first of which is being exhibited at the same time at the Musée du Louvre. These two installations form a conversation between two emblematic cultural institutions, distancing themselves from the classic exhibition format.
ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.
ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years.