Calvin Klein

Mazarine Stories supports Calvin Klein on the concept of new campaign for the iconic perfume Eternity Calvin Klein.

The campaign marks the return of the iconic couple Christy Turlington Burns and her husband Edward Burns, 30 years after their first appearance. Shot by Matt Lambert, we combined traditional black and white with color shots. This contrast expresses the couple's committed past and strength.

 

The campaign, which translates into a compilation of joyful moments by the ocean, is a tribute to their timeless love story. Lachlan Bailey captured the iconic couple for the key visual, an image that evokes one of the couple's many memories, a stolen moment from their never-ending love story.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Eilish™ - Billie Eilish Fragrances

The artist launches her Eilish™ brand with a 360° campaign for her first eponymous fragrance by Mazarine Digital and Mazarine New York.

For the launch of pop icon Billie Eilish’s perfume, we helped the singer-songwriter design and produce her first advertising campaign.

We also developed her e-commerce platform around a unique user experience in which the perfume bottle, in the shape of the artist’s bust, serves as a 3D menu.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Aberlour 

Mazarine Pascalie Design supports Aberlour in defining and expressing its new brand platform in France.

In its quest for premiumization, Aberlour, a single malt from the Pernod Ricard group, called on Mazarine Pascalie Design to develop a new sustainable platform that would resonate with the aspirations of its target audience and the heritage of Scottish single malt.

A new brand platform translated into a signature, a press visual, a press kit and an event allowing specialized journalists to live the brand experience on the Aberlour site in Scotland.


"Aberlour, generous by nature since 1879". A signature that illustrates both the value of generosity specific to the brand and the importance of nature where the Aberlour distillery is located. Since 1879, this virtuous link between the distillery and nature, its land and its community is what makes Aberlour single malt so special.

 

At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.

Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.

Balenciaga - Haute Couture fw24

Haute Couture Fall-Winter 2024 fashion show in Paris by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.