Chanel Holiday

Creative Intelligence

Fragrance & beauty

For the 2022 Christmas “Ask for the Moon” campaign, Mazarine Digital and Chanel co-imagined a fun and interactive experience.

Like every year, Chanel celebrates Christmas with elegance and wishes to immerse its audience in a new universe.

For this activation we accompany Chanel in the creation of a mini video game as well as a gift generator. An innovation for the house. Accessible in more than 30 countries on the Maison’s website, users take on the role of explorers and embark on a new kind of space adventure. Accompanied by the song "Kelly Watch The Stars" by the group Air, this experience anchored in the world of video games is a first for Maison Chanel.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.


Creative Intelligence

Fragrance & beauty

E-com & platforms

Chanel's signature fabric is at the heart of this interactive experience celebrating the limited edition of Les 4 Ombres Tweed produced by Mazarine Digital.

Nothing says Chanel like Tweed. It is an infinite source of possibilities and limitless creative freedom. Inspired by the iconic fabric, Chanel's Makeup Creation Studio reinvented Les 4 Ombres in a limited edition. Tweed Mania doesn't stop at makeup ౼ it extends to everyday objects that surround us: phones, polaroids, magazines and clocks. Each of our four digital experiences immerse users in various Tweed-drenched universes. Enter a virtual dressing room, discover products in augmented reality and explore tutorial videos. Say Tweed!

Chanel Beauty invites us to discover its latest limited edition, Tweed Mania, as we deep dive into four immersive universes.



Fashion Shows

Défilé Haute Couture Printemps-Été 2023 à Paris, par La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.