Chanel - Chanel Holiday
For the 2022 Christmas “Ask for the Moon” campaign, Mazarine Digital and Chanel co-imagined a fun and interactive experience.
Like every year, Chanel celebrates Christmas with elegance and wishes to immerse its audience in a new universe.
For this activation we accompany Chanel in the creation of a mini video game as well as a gift generator. Accessible in more than 30 countries on the Maison’s website, users take on the role of explorers and embark on a new kind of space adventure. Accompanied by the song "Kelly Watch The Stars" by the group Air, this experience anchored in the world of video games is a first for Maison Chanel.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Other projects
Chanel - Codes Couleur
On the occasion of the release of the limited edition Codes Couleur for summer 2023, Mazarine Digital and Chanel have co-imagined an interactive and immersive experience.
The Codes Couleur campaign highlights the uniqueness and unbelievability of Chanel color, with a range of accessories in 9 exclusive colors.
To explore the Chanel colors, we've designed and developed a color navigation system, allowing users to discover each color one by one and decode its code. Users are also invited to manipulate and zoom in on each product to appreciate its details. The experience is available in over 30 countries, directly on the Chanel website.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Chanel - Chanel Tweed
Chanel's signature fabric is at the heart of this interactive experience celebrating the limited edition of Les 4 Ombres Tweed produced by Mazarine Digital.
In multiple universes, four experiences immerse us in Tweed Mania, the latest limited edition of Chanel Beauty.
For the House of Chanel, tweed is an infinite source of possibilities that offers limitless creative freedom. Chanel's Makeup Creation Studio was inspired by the iconic fabric to reinvent Les 4 Ombres in a limited edition.
Tweed Mania doesn't just stop at makeup, it extends to the everyday objects that surround us: phones, polaroids, magazines and even clocks.
To immerse ourselves in this universe, we designed and developed four digital activations, which in turn invite us into a narrative where Tweed is the key word. An immersive stroll to discover the harmonies between a virtual try-on module, the discovery of the product in augmented reality and its tutorial videos. Say Tweed!
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.