For the 2022 Christmas “Ask for the Moon” campaign, Mazarine Digital and Chanel co-imagined a fun and interactive experience.
Like every year, Chanel celebrates Christmas with elegance and wishes to immerse its audience in a new universe.
For this activation we accompany Chanel in the creation of a mini video game as well as a gift generator. Accessible in more than 30 countries on the Maison’s website, users take on the role of explorers and embark on a new kind of space adventure. Accompanied by the song "Kelly Watch The Stars" by the group Air, this experience anchored in the world of video games is a first for Maison Chanel.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
CHANEL FACTORY 5
To celebrate the 100th anniversary of the iconic N°5, Mazarine Digital co-create with Chanel the iconic experience Chanel Factory 5.
To celebrate its emblematic fragrance Chanel No. 5, Chanel created an ephemeral collection that derives from the famous fragrance. Seventeen limited edition products were inspired by everyday objects, to remind us that wearing No. 5 transforms the ordinary.
For the occasion, we created a unique and immersive digital experience. An e-commerce platform based on WebGL real time 3D technology that allows the visitor to take control of the camera and discover the 17 limited edition products, either via the 5 zones of the factory or via the product pages. Hence, all products had the possibility to be discovered in augmented reality. This project won the Grand Prix Stratégies du Luxe in December 2021.
Mazarine Digital supports the Orveda skincare brand in the redesign of its digital platform : orveda.com.
In collaboration with Mazarine Digital, the Orveda brand offers an augmented digital platform that brings nature in its most sensory shape alongside science to provide a pure and technological brand experience.
Designed by Mazarine Digital, the platform features an aesthetic of simplicity and preciousness to ensure user comfort. Exclusive and personalized online privileges reinforce the level of luxury service offered to customers and meet their most specific needs. The new interface delivers unique, immersive and enriching experiences through informative and technical content around the brand's history and products.