CHANEL.COM
Mazarine Digital worked side-by-side with Chanel to design a digital platform that reflects the House’s inspiring world through a unique experience.
Our dedicated team worked closely with the brand on every aspect from editorial expression to technical development and digital platform maintenance.
This interactive and accessible digital showcase is constantly updated with the House’s new collections and highlights.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
LOUBOUTIN.COM
Christian Louboutin’s new digital platform, a hotbed of creation and the wildest fantasies, by Mazarine Digital.
At Christian Louboutin, the iconic red soled shoe is just the beginning of the journey. It’s a desire-producing factory, the birthplace of icons and a wondrous place where novelties are just waiting to be discovered.
We redesigned and developed a new ecommerce platform christianlouboutin.com with a fresh editorial strategy and a signature tone of voice to entice visitors to discover this unique world. An immersive experience where we are guided through key moments in the House’s history and heritage, which link back to the designer’s vision and iconic collections.
PARIS OPERA PLAY
The Opéra national de Paris reveals its new streaming platform, Paris Opera Play, designed and produced by Mazarine Digital.
In collaboration with Mazarine Digital, the Opéra national de Paris provides a unique experience in the cultural industry: POP (meaning Paris Opera Play).
This new streaming platform provides an immersive discovery of an eclectic catalog enhanced each month, access to live and replay productions as well as subscription offers. Targeting all audiences in France and abroad, the platform's content can be enjoyed on all types of screens.
Right from the design stage, the overall experience has been designed with the objective of making the platform upgradeable and accessible to as many people as possible.
Mazarine Digital redesigned the interface by proposing a new visual and sound identity centered around a predominantly dark universe for a more comfortable experience. A static and dynamic logo was designed to transmute the architectural silhouette of the Paris Opera into abstraction.
