LE MUSÉE DU LOUVRE
Mazarine Digital teams reimagined the user interface to reach an international audience.
The redesign of the Louvre’s digital platform invites the world to experience the richness of this cultural institution. Built as a mobile-first, visual, and immersive interface, the new site encourages users to plan their itinerary before their visit, but also to discover the Louvre's incredible collection of digital content beyond its walls.
The website redesign of louvre.com solidifies the renowned institution’s place as the international reference for French culture.
We also supported the Musée du Louvre for the design and development of its new media platform, Louvre+. A new space that combines a wide range of resources to discover, in an innovative way, the collections of the museum.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
L’OPÉRA CHEZ SOI
Launch of Opéra National de Paris’ streaming platform by Mazarine Digital.
We worked with Opéra National de Paris to create a new video-on-demand platform that offers never-before-seen recordings of the greatest classical and contemporary works, accompanied by an amazing selection of documentaries, all available for free. Our teams developed the “L'Opéra chez soi" platform, opening access to the entire live performance. A veritable catalog of the Opera's productions, the streaming platform makes it possible to connect with the audience both online and at the Opera.
Making the Opéra National de Paris a leader in opera and ballet streaming.
Van Cleef & Arpels - Perlée
Creation of the digital campaign of the Perlée collection by Mazarine Stories.
The campaign presents the Pearl rings in a new light, with displays of hypnotic balance.
For the first time, Van Cleef & Arpels invites young artistic talents to reinterpret its territory. Together with Arthur Hoffner, we have imagined and produced a unique universe for the new collection campaign.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.