L’OPÉRA CHEZ SOI
Launch of Opéra National de Paris’ streaming platform by Mazarine Digital.
We worked with Opéra National de Paris to create a new video-on-demand platform that offers never-before-seen recordings of the greatest classical and contemporary works, accompanied by an amazing selection of documentaries, all available for free. Our teams developed the “L'Opéra chez soi" platform, opening access to the entire live performance. A veritable catalog of the Opera's productions, the streaming platform makes it possible to connect with the audience both online and at the Opera.
Making the Opéra National de Paris a leader in opera and ballet streaming.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
OPÉRA NATIONAL DE PARIS
We redesigned and developed Opéra National de Paris’ digital platform in order to create a multi-device experience with a streamlined user experience. Since the platform launched, we continue to maintain and update the site.
We worked with the Opéra National de Paris to innovate and modernize.
Following our initial mission, our teams at Mazarine Paris and Mazarine Asia Pacific joined forces to imagine and develop a new strategy, specific to the Chinese market, with the goal of making Opéra National de Paris known around the world.
Three weeks before the ballet was scheduled to make tour stops at the Singapore and Shanghai Opera houses, we launched a digital campaign on Wechat and Weibo, pitching Palais Garnier as one of the top five tourist destinations for the Chinese public.
JEAN PAUL GAULTIER X HAIDER ACKERMANN HC PE 2023
Défilé Haute Couture Printemps-Été 2023 à Paris, par La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.