Louis Vuitton x Jeff Koons

Fashion

Brand exhibitions

Exhibition and Gala Dinner at the Louvre Museum in Paris on the occasion of the House's collaboration with Jeff Koons for the Master Collection, by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

LOUIS VUITTON "Volez, Voguez, Voyagez"

Fashion

Brand exhibitions

Influence & Cultural Infiltration

La Mode en Images opened Louis Vuitton's iconic exhibition, “Volez, Voguez, Voyagez”, at the Shanghai Exhibition Center.

On the tails of Paris, Tokyo, Seoul and New York, Louis Vuitton brings "Volez, Voguez, Voyagez" to Shanghai. This remarkable retrospective on the history of the fashion house invites visitors on a journey into the heart of the brand. Here, they discover intergenerational works of art, spread across fifteen rooms and a section dedicated to the know-how of the House's craftsmen. The Shanghai exhibition features objects that reflect the close relationship between the trunk maker and China ౼ including the trunk that Albert Khan carried on his travels through the country and the trunk made by Chinese artist Ding Yi. The exhibition ends on a high note, in a room with the House's signature made-to-measure dresses. The space featured a neon light display designed by the Chinese artist He An.

As visitors explore each themed area of the exhibition space, they discover exceptionally rare objects, including the Marie Antoinette’s trunk.

AUDEMARS PIGUET -
Beyond Watching Tokyo

Brand exhibitions

Watch & jewelry

The Beyond Watching exhibition in Tokyo: a glimpse into the brand’s roots in the Swiss Jura by Mazarine New York.

Visitors were invited to visualize the complexity of time through the prism of contemporary art and design. More than 150 watches from the brand's heritage collection were on display. The event also showcased works of art reflecting the brand's long-standing collaborations with artists as well as the meticulous and experimental nature of the profession.

Mazarine NYC worked alongside designer Mathieu Lehanneur to create an exhibition showcasing 144 years of manufacturing
and works by Ryoji Ikeda, Alexandre Joly
and Dan Holdsworth.

Located in Manhattan, the 50 team members that drive this agency support brands with their communications strategy and in rolling out and managing international campaigns, content and events focused on brand building.

Van Cleef & Arpels - Perlée

Social Media & Amplification

Watch & jewelry

Campaigns & content

Creation of the digital campaign of the Perlée collection by Mazarine Stories.

The campaign presents the Pearl rings in a new light, with displays of hypnotic balance.

For the first time, Van Cleef & Arpels invites young artistic talents to reinterpret its territory. Together with Arthur Hoffner, we have imagined and produced a unique universe for the new collection campaign.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.