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Roger & Gallet
Roger & Gallet entrusts Mazarine with the redesign of its communication ecosystem and integrated campaigns.

See the Instagram

With its five new Cologne Extracts, the house presents the Art of the Fragrance to a younger generation, the incredible and extraordinary of today. Imbued by the fresh and audacious Luma Grothe, the campaign centers around the modern Empress: an impertinent and free-spirited young woman of today. 

This is not an Instagram account. This is a diary of a modern Empress. A window into the imperial art of living, emblematic of a brand whose soaps and colognes delighted the European courts. This is an account that offers a story for one to follow, watching the Roger & Gallet Empress share her "me-time" and her thoughts through collages, notes and even scribbles. Inspiration and advice that merge the best-kept secrets of the royal and imperial courts with the freshness of the twenty-first century.


Here, we whisper, we chat, we test, we discover, we become ecstatic. We learn to take our time. An Instagram account that, through anachronisms and oxymorons, appears timeless, a synthesis of eras. All this is intoxicated with acid colors as the plants self-emancipate and come together for their "Naturevolution".