For the launch of the new Ferragamo Spring Summer 2017 collection, the fashion house’s advertising territory - “Tribute to the Splendour of Life” - takes on a new dimension. In a movie shot in characteristic cinematic style by Peter Lindbergh and a short film directed by Stephen Kidd, Mazarine pays tribute to the values of Salvatore Ferragamo and its roots in the movie world. Blending traditional and contemporary visions, the campaign stylishly illustrates the Italian lifestyle and joie de vivre in a series of vignettes capturing moments shared among friends.