Targeting the UHNWI (Ultra-High Net Worth Individual) market, the agency designed the entire print and on-line communication strategy with the signature “Your vision. Our craft. Since 1958.”. Since its inception, Sanlorenzo has constantly pushed the boundaries of excellence in engineering and design to offer its clients custom-made yachts and superyachts.
The campaign was shot by British photographer Andy Glass. Dreamlike and majestic, the two press advertisements pay tribute to the beauty and performance of the yacht builder’s latest models: the SL 86 yacht and the 460 Explorer superyacht.
Mazarine has also been entrusted with producing the brand’s print media and its social media deployment strategy.