Shu Uemura Worldwide in Japan entrusted Mazarine Asia Pacific to develop global guidelines for its worldwide strategy, from event to digital and social media. 


This guidelines focus on China, Japan, Korean and Hong Kong markets by raising the concept #showbyshu for brand’s 2019 plan, for events and Wechat activations via digital channels, as it will cover online and offline consumers, in order to develop awareness of the brand.