social activation

100% NEW YORK, 100% DKNY

For Fall Winter 2018, DKNY has teamed up with Mazarine to launch its new 100% DKNY communication platform which reconnects with the original spirit of the brand.

Atelier Cologne selects Mazarine for its content creation

Perfume maison Atelier Cologne entrusts Mazarine with its editorial digital strategy and content creation.

Mazarine celebrates New York with the launch campaign for DKNY's new signature fragrance

Estée Lauder’s leading brand, DKNY perfumes, chooses Mazarine to accompany it in the launch of its new signature fragrance, DKNY STORIES.

Viktor & Rolf revives Christmas spirit with Mazarine

For the 2017 holiday season, Mazarine produces the "Enchanted Holidays" international campaign for Viktor & Rolf (L'Oréal Group). Fully integrated, the operation, that celebrates the "perfect gift" according to Viktor & Rolf, is comprised of a film, a large range of content and a digital advent calendar mixed in with a CRM program.

Mazarine helps Amor Amor win the hearts of teens

Cacharel recently launched a new international campaign produced by Mazarine for the Amor Amor fragrance - #AugmentedLove.

Mazarine gives life to the Roger & Gallet Empress

Roger & Gallet, expert distiller of nature and master perfumer of the imperial courts of Europe, entrusts Mazarine with the redesign of its communication ecosystem and integrated campaign.

Mazarine unveils the Cartier Résonances collection

For the launch of the new fine jewelry collection Résonances by Cartier, Mazarine has created a visual universe with a radical photographic style. The agency is producing the press kit and digital content for use on the website and on social media.

Excess in its purest state for the new Paco Rabanne

For the launch of Pure XS, the new fragrance for men by Paco Rabanne, Mazarine has imagined a campaign so excessively sensual that it borders on the erotic...

Perrier talks to millennials with an all-digital campaign

Mazarine produces a quirky, fully-digital campaign for Perrier.

Paco Rabanne presents a never-seen before live experience on Facebook

Paco Rabanne is producing with Mazarine #chasethegold, perfumery's first ever interactive film on Facebook Live for the launch of 1 Million Privé and Lady Million Privé.

DS Automobile launches its new DS 3 Givenchy with Mazarine

As part of its new partnership with DS Automobiles, Mazarine Digital has produced the launch campaign for the limited edition DS 3 Givenchy Le MakeUp, celebrating the meeting of two iconic names.

Fantasy and humour for the new Million campaign

The Paco Rabanne iconic fragrance saga continues with Mazarine.