Mazarine produced a highly imaginative digital platform that allows visitors to experience the creation of these unique pieces from inception to design, as part of a reveal campaign for a new Van Cleef & Arpels high jewellery collection - Pierres de Caractère. These exceptional stones and pieces of jewellery are presented in a series of whimsical videos, each of which provides an original insight into the origin of these creations. The Baia Verde necklace, the Riflesso Azzurro ring and the Fleur de Lapis Lazuli clip are brought to life through an artful and graphic combination of photo, video, 3D and gouaché. The experience continues on the brand's corporate website where visitors are offered the opportunity to discover the origins of the collection and its inspirations in a highly emotional approach to design.