#ChasingPerlée, a 100%-social activation, combines the campaign with artistic collaborations.
The film, object of a wide display campaign, conveys the joyful and feminine spirit of the collection.
Following this, an activation based on unique artistic collaboration, spreads out on social networks.
As part of a never-seen-before operation, the House Van Cleef & Arpels invites three young artistic talents to reinterpret Perlée’s universe. With their different artistic visions, each of them participates in bringing modernity to the collection, and creating more engagement around it.
With its playful and creative social contents, the campaign receives a fast performance on Instagram.