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Van Cleef & Arpels
Mazarine signs the integrated campaign #CelebratingLuck for the 50 years of the Alhambra collection.  

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Aimed to strengthen the signature and iconic value of this jewel, symbol of luck since 1968, the integrated plan connects a campaign (press, outdoor, banner) with video contents in collaboration with artists highlighting the collection and the savoir-faire of the brand. A powerful social media activation and retail events (windows and augmented reality) complete the full operation. 


The campaign is massively spread in France and worldwide.